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Ideation Phase

This is where your team unleashes possibilities from the creative ideas generated in the discovery phase to explore opportunities:
What breakthrough ideas could we consider generating, diverging and converging to solve this problem?

Understanding that embracing a beginner's mind means you don’t need all the answers immediately. 
You can approach things with a fresh, open perspective—and focusing your  beginner’s mind—by:
Asking lots of open-ended questions and listeningfor possibilities.
Exploring possibilities by looking through the lenses of “what if” and “what might be” to imagine how your team can play the game. 
Challenging your own and your teams' assumptions.
Stepping out of your comfort zone by being different and contrary. 
Empathising with users and markets.
As you work through this phase, stay open to exploring new ways of being, thinking and feeling. 
Take a moment to reflect with your team:
What’s helping you succeed so far?
Are there any challenges or obstacles you need to address?
 

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