The game in brief
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The game can be played in teams of two to four players and can be played at your office or as an off-site learning program.
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It can be self-delivered or presented by an in-house or external facilitator.
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It can be presented as a half-day or one-day team workshop, or divided into two half-day workshops, depending on your desired learning outcomes.


What do players learn from the game?
The Start-Up Game™ teaches players to be, think and act differently by safely collaborating and experimenting with the language, key mindsets, behaviours, and innovative thinking skills of successful intrapreneurs, entrepreneurs, and innovators by becoming creative and critical thinkers, smart risk takers, intelligent decision makers, and responsible and inclusive problem solvers in any context.


How is the game structured?
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The Start-Up Game™ is a hybrid board game that blends adult and experiential learning with elements of achievement and competition. It features an online learning component that incorporates educational video snippets or training videos within a collaborative teaming context.
The first round is to familiarise the teams with the rollercoaster ride involved in new venture creation, including the different phases of discovery, ideation, design, and delivery of a new start-up venture.
Round Two - coming soon.
What's in the game kit?
The Start-Up Game™ core game kit includes a boxed set of game materials, including a large colourful printed game board mat, four sets of dice and tokens, two sets of five Game Cards, fours Game Playbooks, and four copies of the Player's Notes and Scoresheets. Members log in to an interactive website, which features a series of pre-game and post-game learning videos and a set of downloadable pre-game and post-game resources. This includes a set of communication templates for game organisers, featuring innovation hints, and links to the learning videos.
Game facilitators, trainers, and coaches can also access a Digital Presenter's Pack which includes the Game Run Sheet, Train-the-Trainer Video Program and Workshop Presentation Presentation. Additionally, there are downloadable Playbooks, Game Card Sets, Player's Notes and Scoresheets, Sales Kits and other game resources.
There are three different game packages available for purchase: view options

How does The Start-Up Game™ work?
The game is played on a large printed square game roll-up board mat featuring a vibrant and colourful infinity design.
The four phases represent the intrapreneurial, entrepreneurial, and innovation rollercoaster involved in developing an innovative start-up or new business venture:
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The first two phases of the game represent the problem space, enabling players to define the problem and capture value.
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The second two phases represent the solution space, enabling players to solve the problem and create value in ways people appreciate and cherish.
Each of these four phases includes key learning components:
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Pause points for retreat and reflection.
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Mindset cues for shifting mindsets.
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Risk assessment for smart risk taking.
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Growth straegies and tactics.
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Developing sustainable solutions in a volatile, uncertain, complex and ambiguous environment.


Engaging in the power of play within an adult and experiential learning setting, like The Start-Up Game™, encourages and enables individuals and teams to have fun, confront their frustrations, challenge the status quo and habitual ways of feeling, thinking, and acting, and safely face their fears while playing outside their comfort zones into learning and growth zones.
This allows players to consistently engage with these elements, work effectively as a high-performing start-up or innovative team, progress to the next phase, and ultimately win the game.



