
A Catalytic, Play-Based, Innovation Training Game
The Start-Up Game™ is a dynamic, hands-on board game designed to involve business teams in tackling real world challenges through structured play.
It guides participants through an experiential learning innovation workshop that teaches them to innovate and serves as an entrepreneurship board game for teams. It includes the key principles, techniques, and the language of innovation within the context of a socially responsible start-up.
Trainers can become accredited to deliver The Start-Up Game™ as a corporate innovation workshop activity. It is a startup simulation game for business that empowers trainers, facilitators, and coaches to deliver a high-impact experiential learning innovation workshop that transforms how students, leaders and teams approach innovation differently.

The progarm incorporates deep learnings into innovation and the concepts behind it.



The progarm incorporates deep learnings into innovation and the concepts behind it.

Who should use it?
The Start-Up Game™ is perfect for conference presentations, academic institutions, business schools and organisations looking for an engaging, experiential learning innovation workshop that enables people in teams to safely collaborate, experiment and innovate.
It encourages people to test and develop their questioning and listening skills, challenge the status quo, and put their learning into practice at work.
It helps people develop their creative and critical thinking, decision-making, and problem-solving skills through an innovation training game.
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What can players learn?
The Start-Up Game™ is an innovation training game that encourages players to safely be, think and act differently to thrive in an uncertain and disruptive world.
It is a startup simulation game for businesses to use innovation as the glue to empower people to safely improvise and experiment with the language, key states, traits, mindsets, and behaviours of successful entrepreneurs and innovators.
It is an entrepreneurship board game for teams that teaches players to take smart risks in designing and delivering value-added, sustainable, scalable solutions to some of the world's most challenging problems.
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Where can it be used?
The Start-Up Game™ is an innovation board game corporate training workshop that can be customised and integrated into corporate and team conferences.
It can be used as an experiential learning innovation workshop to introduce team strategic planning sessions and business transformation initiatives, and to incorporate into leadership and executive team development programs.
It brings innovation and entrepreneurial principles to life to support the implementation of cultural, AI, agile, digital, and other business transformation initiatives, as well as team coaching and team development programs.

Where does Sustainability fit in?
This dynamic simulation challenges players to work towards a better world, where cooperation and trust lead to sustained progress. It teaches what this means by creating innovative, fit-for-purpose business ventures that address large-scale global challenges, guided by six of the United Nations' Sustainable Development Goals, as managed by the World Economic Forum.
The focus is on co-creating an innovative business solution to a major global issue, which encompasses both the well-being of the environment and the well-being of people, resulting in a balanced triple bottom line outcome: People, Profit, and the Planet.
