Design Phase  

This is where your team will bring your ideas to life and develop a practical solution to your business challenge or problem. 
How might we test, validate and improve our ideas to create the best and most valuable solution?
This phase encourages diverse and different thinking to continue challenging what’s possible in developing and testing your prototype solution. 
Here’s how you can approach it:
Choose the most promising ideas and select the ones with the highest potential for success.
Assess and evaluate each idea by examining its feasibility, scalability, and capability to meet customer needs.
Balance your intuition and analysis to develop your hypothetical solution. 
Create a tangible prototype solution.
Plan to Iterate, test and refine your prototype. 
Take small steps by making small bets to test, learn, and improve as you go along.
Embrace failures to learn quickly. 
Make sure to apply a triple-bottom-line, eco-system, and sustainability context.

As you move through this phase, stay open to experimenting with new ways of thinking and learning from the process.
Take a moment to reflect with your team:
What’s helping you succeed so far?
Are there any challenges or obstacles you need to address?