
A Catalytic, Play-Based, Innovation Learning Journey
The Start-Up Game™ is a dynamic, hands-on board game designed to involve business teams in tackling rea challenges through structured play.
It guides participants on a learning journey that introduces them to innovation concepts, principles, techniques, and the language of innovation within the context of a socially responsible start-up.





Who should use It?
The Start-Up Game™ is ideal for teams, corporations, academic institutions, business schools, and small to medium-sized businesses seeking an engaging, experiential, and deep blended learning activity.
It encourages people to stretch the envelope, challenge the status quo safely and apply their learning to their job roles. It enables people to improve their performance through enhancing their creative and critical thinkinking.
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What can players learn?
The Start-Up Game™ engages participants and encourages them to be, think and act differently to thrive in an uncertain and disruptive world.
It uses innovation as the glue to empower people to be, think, and act differently and to safely experiment with language, key states, mindsets, behaviours, innovative thinking, decision-making and problem-solving skills used by successful intrapreneurs, entrepreneurs, and innovators.
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Where can it be used?
The Start-Up Game™ can be customised and integrated into corporate and team conferences, strategic planning sessions, business transformation initiiatives, and leadership and executive team development programs.
It supports the implementation of cultural and digital change initiatives, including change management efforts, team coaching and team development programs by bringing innovation principles and skills to life.

Where does Sustainability fit in?
This dynamic simulation challenges players to work towards a better world, where cooperation and trust lead to sustained progress. It teaches what this means by creating innovative, fit-for-purpose business ventures that address large-scale global challenges, guided by six of the UN's Sustainable Development Goals.
The focus is on co-creating an innovative business solution to a major global issue, which encompasses both the well-being of the environment and the well-being of people, resulting in a balanced triple bottom line outcome: People, Profit, and the Planet.
